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|Trying to create website or promote a badly built website is a pointless
exercise in frustration. In order for you to be
successful at promoting your website, you must have a
site that is clear, clean and full of original,
interesting content. You can spend a fortune on
marketing and generate hordes of traffic, but no one
will buy your products if your website does not inspire
confidence and trust.
Read the following tips for building a site that will
draw visitors and make sales. Remember, your website
represents you and your product. How do you want to be
GOOD CONTENT IS ESSENTIAL:
Before you begin to build your website, make sure you
have chosen a topic that you are familiar with and have
an interest in. If you choose something that holds no
interest for you, your visitors will be able to see that
and judge your site to be worthless.
Building a website around topics that you are not
familiar with will be a constant aggravation for you to
update. Make sure, however, you make your website
interesting to other people. Explore what other people
are interested in. If you can find something that
matches your interests, try building a website around
Once you have decided on the topic of your website, it's
time to start writing. Always use a spell checker! No
matter how brilliant a writer you are, you will still
make typos. You want to make it look professional and
easy to read. The text should flow naturally and be
divided into easily read paragraphs.
Your visitors want good quality content and they want a
lot of it. Fill your site with articles (including other
people's articles as long as they fit your site's
theme), tips, and details of all the products and
services on your site. Remember, the key to building a
good website is content, content, content.
DESIGN AND LAYOUT:
Your first objective is to make sure your visitors can
easily navigate your website and quickly access your
content. Use a simple, no fuss style and layout with
easy to find, well-marked links. If possible, don't make
them use more than one click to move from one page to
Sites that are full of graphics and are complicated to
maneuver around do not work. Keep it simple. By keeping
your graphics to a minimum, your site will load much
quicker. If it takes too long for the pages to load,
your visitors may not wait. We have all seen websites
that are so full of blinking banner ads and other
graphics that they look cheap and unappealing.
Learn about META tags and add them to all of your pages.
Meta tags are little lines of code that are placed
between the HEAD and the /HEAD tags in your site's HTML
code. Unlike normal HTML tags, meta tags do not affect
how the page is displayed.
Instead, they provide information such as who created
the page, how often it is updated, what the page is
about, and which keywords represent the content of the
page. Many search engines use this information when
building their index. These tags are not displayed to
humans visiting your site, but they are used to
influence the way your website appears in the search
THE DESCRIPTION TAG: META name="description" content="A
search engine displays the content of this tag below the
title of your website when it shows up in the results."
The contents of this tag are extremely important. When
someone does a search on a search engine and your
listing comes up, the description is displayed right
below your title.
Since your goal is to encourage people to click on your
link, make sure your description will grab their
attention and make them want to know more. If no
description tag is found, the search engine endeavors to
create its own description and often fails to describe
your page properly.
Create website description meta tags that are short but
informative. Why should they be short?
The search engine only displays a small part of the
description in the results list. If the tag contains too
many words, the extra words are cut off. You want to try
to avoid that. Try to place the relevant information
near the beginning of the description.
THE KEYWORDS TAG: META name="keywords" content="hot dogs
The keywords tag contains words and phrases relevant to
the website. Commas, spaces or both can separate the
words. This tag does not appear to the visitors at your
site, nor do the search engines display it in their
results. However, many search engines read the keywords
tag and give a small create website increase to the
ranking for the words that are mentioned in it.
You should only include words and/or phrases that are
relevant to your page and you should never use a word
more than three times. Try to keep the length to around
REVIEW YOUR SITE:
Once your website is finished, make sure you go over it
with a fine-toothed comb and correct any typos, errors,
or broken links. Nothing is more frustrating than
clicking on a link and the link is broken. Visitors to
your site will assume that you do not care enough to
keep your site working properly and, therefore, will
You need to constantly keep an eye on your website,
particularly the links, especially when you make changes
that require you to change filenames. A good method for
checking broken links is to use an automatic link
checker. There are several free programs that do this.
Make sure your main page contains your contact
information. Always list your name, your email address,
and any other pertinent information. When visitors see
that you are available to contact, they will be much
more likely to trust you and click on your links!
Today the Internet hosts over 92,000,000 websites. How
can you make yours stand out while displaying your
products or services in the most compelling light? Here
are some tips from an industry expert that will help you
build a better site that effectively communicates your
Robert Cowes is an expert at creating websites that
spotlight products and drive success. He most recently
worked at S1 Corporation as the web Technologies Product
Manager and is co-founder of the consulting firm,
Intra-Focus Marketing Solutions.
According to Cowes, a successful site considers six
critical create website elements: audience, objective,
layout, navigation, content and imagery. It is important
for web-based marketers to understand who will be using
the site and for what purpose. "People surf the web to
research, learn and purchase products. Content
addressing these three topics is crucial," said Cowes.
When a potential customer or client visits a site, they
should be greeted by an intuitive "master plan" or site
map. A site map helps visitors quickly and easily
navigate to the information they are looking for.
Well thought-out navigation helps create a positive
experience for the visitor. Highly visible headers and
simple icons should smoothly guide the visitor from page
to page. In addition, rotating content not only gives
marketers a chance to share more information, it keeps
visitors interested and informed. Finally, relevant
imagery reinforces your company's brand positioning and
messaging. "An analogy is a create website store front,"
Cowes explains. "As with retail, your window dressing
helps customers decide whether they will enter or pass
you by." Encourage browsers to stop with interesting
graphics that complement your brand, enhance your image
and provide valuable information not readily available
So you've made some web site improvements, but how can
you know if they work? Consider a call to action.
Requesting a response makes recording site traffic
easier. For example, a toll-free number and an e-form
are useful tools. Ask your visitors, "How did you hear
about us?" or "Do you have any comments?"
Eventually, there should be a correlation between the
number of page views your web site receives and the
number of inquiry forms submitted.
By carefully considering your audience and objective,
you can create content, imagery, a layout and a
navigation system tailored to their needs while also
improving product awareness. Next month there will be
over 96,000,000 websites. Are you achieving your fair
share of visits?
By looking at certain areas of your create website, you
will be able to determine why it isn't performing as you
would expect, or, improve the performance it currently
has in the search engines.
What is the title of each page.
The title of your page can be seen in the top left hand
side of your browser. The title of each page should
relate to the information on the page and be unique for
each page. The title is a very important part of the web
page and must be treated accordingly.
create website descriptive meta tags
The Description meta tag is normally used to describe
your listing in the search engines. It is important that
this description entices people to click on your link.
It would not be beneficial to have the same listing
description for each page. Make each page description
create website content
Unique content is king. The more relevant content you
have on your website the better. Always bare in mind the
topic of that page and ensure that the page title,
paragraph headings and text relate to that topic. The
content should be well written and semantically correct.
Headings actually have an order within the code, so
ensure that this rule is used. It is the content that
will be catalogued by the search engines and this is how
they will understand what each individual page is about.
Do you have a sitemap create website?
It is important that the search engines can see all your
pages. A good way of doing this is to add a sitemap
which is accessible from the homepage. This sitemap will
list all your pages by the topic of that page allowing a
search engine to find every single page on your website.
Are you sure that all of your pages are listed in the
create website navigation links
Ensure that your menu links contain the text of the
topic or page they are linking to. Do not forget the
links that are within your content. Try and use relevant
text with your content to link to other pages within
create website dynamic page names
Search engines have difficulty reading sessions
(sessions are codes appended to the web address to
identify users on the website). If you have session
variables on your site, search engines may not index
your pages. Are naming conventions used for your folders
and files on your website. E.g. www.mydomain.co.uk/keyword.html?
If you have keyword phrases are the individual words
separated with hyphens? Also, does Google see your site
twice (this is bad!) ?? Does http://web-studio.co.uk
automatically goto http://www.web-studio.co.uk ?
create website fast loading pages
Are your pages quick to load. If they are not the search
engine may not hang around to index them. The avrage age
size should be less than 110Kb. If it is not then it is
important to identify what is increasing the size of the
page and correct it.
create website web standards
Have you updated your website to the latest web
standards. The Internet is a forever changing media and
standards have been suggested by the World wide web
consortium (www.w3c.org) . By rebuilding a website using
the latest standards we have the ability to separate the
content of the website from the presentation (design).
Benefits of this include being able to supply search
engines with clean text, not blurred by coding. Also the
ability to change design more regularly becomes
create website disability and discrimination act
Does your website comply to the DDA. Are blind people
able to "hear" your website if they have the correct
"reader". What about the partially sighted? Ensure that
all of your images have labels correctly added to them
(known as alt tags). Can people easily change the text
using the browser text size facility?
These are on site areas to look at and will allow the
search engines to determine what your site is all about.
Never forget the need to look at off site promotion!
|Getting started with
This is a short introduction to writing HTML. What is
HTML? It is a special kind of text document that is used
by Web browsers to present text and graphics. The text
includes markup tags such as <p> to indicate the start
of a paragraph, and </p> to indicate the end of a
paragraph. HTML documents are often refered to as "Web
pages". The browser retrieves Web pages from Web servers
that thanks to the Internet, can be pretty much anywhere
Many people still write HTML by hand using tools such as
NotePad on Windows, or TextEdit on the Mac. This guide
will get you up and running. Even if youdon't intend to
edit HTML directly and instead plan to use an HTML
editor such as Netscape Composer, or W3C's Amaya, this
guide will enable you to understand enough to make
better use of such tools and how to make your HTML
documents accessible on a wide range of browsers. Once
you are comfortable with the basics of authoring HTML,
you may want to learn how to add a touch of style using
CSS, and to go on to try out features covered in my page
on advanced HTML
p.s. a good way to learn is to look at how other people
have coded their html pages. To do this, click on the
"View" menu and then on "Source". On some browsers, you
instead need to click on the "File" menu and then on
"View Source". Try it with this page to see how I have
applied the ideas I explain below. You will find
yourself developing a critical eye as many pages look
rather a mess under the hood!
For Mac users, before you can save a file with the
".html" extension, you will need to ensure that your
document is formatted as plain text. For TextEdit, you
can set this with the "Format" menu's "Make Plain Text"
This page will teach you how to:
* start with a title create website
* add headings and paragraphs
* add emphasis to your text create website
* add images
* add links to other pages
* use various kinds of lists create website
If you are looking for something else, try the advanced
Start with a title
Every HTML document needs a title. Here is what you need
You can also make use of paragraphs and headings etc.
for longer list items.
HTML has a head and a body
If you use your web browser's view source feature (see
the View or File menus) you can see the structure of
HTML pages. The document generally starts with a
declaration of which version of HTML has been used, and
is then followed by an <html> tag followed by <head> and
at the very end by </html>. The <html> ... </html> acts
like a container for the document. The <head> ...
</head> contains the title, and information on style
sheets and scripts, while the <body> ... </body>
contains the markup with the visible content. Here is a
template you can copy and paste into your text editor
for creating your own pages: